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Field notes

Stories from the
shop floor.

Stories, playbooks, and field notes for African founders building real businesses.

website launch checklist
How to Sell

Website Launch Checklist: 25 Things to Do Before You Go Live

You have spent weeks, maybe months building your online store. The products are loaded, the design looks great, and you are…

AI tools for ecommerce
How to Sell

AI Tools for Ecommerce Stores: What Actually Helps vs. What’s Just Hype

Every week, a new AI tool promises to triple your sales, write all your copy, and run your store while…

product landing page examples
How to Sell

10 Best Product Landing Page Examples + Checklist That Drive Conversions in 2026

Most online stores attract visitors, but the ones that grow are the ones that convert them. And if there’s one…

Starting an online store
How to Sell

Starting an Online Store in 2026: 14 Essential Features You Can’t Skip

Your 2026 online store needs more than pretty designs. Explore 14 essential features that turn browsers into buyers and help…

boost e-commerce sales
How to Sell

12 E-Commerce Site Pro Tips to Boost Sales in 2026

It’s 2026, and the question of how to boost your e-commerce sales is more relevant than ever. You’ve built this…

how to start dropshipping
How to Sell

How to Start Dropshipping in 2026: 8-Step Guide

Dropshipping has become one of the most accessible ways to start an online business, especially if you’re working with limited…

how to find supplier for online store
How to Sell

How to Find Reliable Suppliers for Your Online Store in 2026

Finding the right supplier can make or break an online store. You could have the best marketing strategy and the…

what is ecommerce enablement
How to Sell

What Is an E-commerce Enablement Platform?

The global ecommerce market continues to grow at an unprecedented rate, yet most aspiring sellers never make their first sale.…

how to reduce cart abandonment
How to Sell

How to Reduce Cart Abandonment: A Practical Guide

Your store is live and traffic is flowing. Customers are showing buying intent by adding products to their cart. Yet…

ecommerce marketing strategy
How to Sell

Effective Marketing Strategy for New eCommerce Stores

You could have the best products and the most beautiful website, but without a solid eCommerce marketing strategy, you’re basically…