About Shopinbos

Built in Lagos.
For sellers who mean business.

Shopinbos started as a frustration. Nigerian sellers were stitching together WhatsApp, spreadsheets, separate payment tools, and guesswork logistics. We built one platform that does all of it — so sellers can focus on selling.

2023

Founded in Lagos

2,300+

Sellers on the platform

Cities covered

₦0

Cost to start

Our story

Started in Lagos. Built by people who ran their own shops.

Our founding team ran fashion shops and food businesses in Lagos before building Shopinbos. Every feature exists because we needed it ourselves. Rex came from the pain of writing the same product descriptions 200 times. Peggy came from staying up until 1am replying to WhatsApp orders.

We believe the next generation of Nigerian commerce will be mobile-first, AI-assisted, and seller-owned. Shopinbos is built to make that possible for every seller — not just the ones who can afford developers.

By the numbers

₦4.2B

GMV processed

89s

Avg time to launch

24h

Payout speed

4.8

Seller satisfaction

What we believe

The principles behind every decision.

Nigerian-first, always

We build for Nigerian realities: Naira, local logistics, WhatsApp commerce, power outages and all. We do not port products from other markets.

Speed over perfection

Our sellers do not have time. Rex builds in 90 seconds because that is what the market demands. We ship fast and improve constantly.

Seller ownership

Your store, your customers, your data. Shopinbos never owns your seller relationships or monetises your customer data to third parties.

Small seller economics

We price for the seller with ₦50,000 in monthly revenue, not the one with ₦50M. Free plans exist because early-stage sellers deserve professional tools too.

AI that earns trust

Rex and Peggy are not gimmicks. Every AI feature is measured by the one question: did the seller make more money this month?

Human when it matters

Peggy handles routine queries but a real human is always reachable for anything that matters. AI-first does not mean human-never.

The team

Built by Nigerians, for Nigerian sellers.

A remote-first team of engineers, designers, and operators who believe Nigerian commerce is the biggest commercial opportunity of our generation.

Joanna Okedara-Kalu Founder & CEO Previously: Techdella, GTM & expansion specialist for African startups.

Chinedu Emmanuel Kalu COO & Co-founder Operations & delivery. Built Shopinbos infrastructure from Lagos.

Abel Okorie Head of Engineering 10 years building scalable APIs. Powers Rex & Peggy at scale.

Kehinde Adekunle Head of Product Ex-Jumia product lead. Knows what Nigerian sellers actually need.

Olabimpe Adesanya Head of Growth Grew a Nigerian fintech from 0 to 500k users in 18 months.

We are hiring.

Engineers, product managers, and seller success managers. Remote-first. Lagos time zone preferred.

View open roles → Get early access

Built in Lagos.For sellers who mean business.