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Field notes

Stories from the
shop floor.

Stories, playbooks, and field notes for African founders building real businesses.

how to create a sales funnel
How to Sell

How to Create a Sales Funnel for Your First Online Store

If you’re launching your first online store, understanding how to create a sales funnel is crucial. A sales funnel is…

how to set up abandoned cart recovery
How to Sell

How to Set Up Abandoned Cart Recovery (Even as a Beginner)

Picture this: A customer adds items to their cart, gets distracted, and leaves your store without buying. Sounds painfully familiar,…

sales page writing for beginners
How to Sell

How to Write Your First Sales Page (No Copywriting Experience Needed)

You’ve spent hours creating that product you’re excited about. Maybe it’s a digital planner, cookbooks, or handmade candles. But now comes…

website launch checklist
How to Sell

10 Pre-Launch Tasks to Complete Before Your Store Goes Live

You’ve spent weeks building your online store, choosing products, and designing the perfect layout. But before you hit that launch button,…

inventory management app
How to Sell

Inventory Management Apps That Work for Small Sellers

Like any other first time seller, you’ve found your products, set up your shop, and made your first sales, but…

ecommerce email marketing
How to Sell

5 Easy Email Marketing Tools for eCommerce Beginners

It’s your first online store! You’ve found your products, set up your website, and are ready for your first sale.…

startup business plan template
How to Sell

Top 6 Ecommerce Business Plan Templates & Examples for New Sellers

Starting an online store can feel overwhelming, especially when you’re staring at a blank page wondering where to begin. A…

fulfillment methods
How to Sell

Fulfilment Methods Explained: Self-fulfil, Dropship & 3PL

Starting an online store is exciting, but there’s one crucial decision that can make or break your business: how you’ll…

Google trends products and amazon best sellers
How to Sell

How to Use Google Trends + Amazon Best Sellers to Find Winners

Finding the right products to sell online can feel like searching for a needle in a haystack. You scroll through…

free ecommerce tools
How to Sell

Free Ecommerce Tools to Run Your First Online Store This Year

Starting your first online store is an exciting step, but it can also feel overwhelming, especially when you’re watching your…