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Field notes

Stories from the
shop floor.

Stories, playbooks, and field notes for African founders building real businesses.

payment gateway in Nigeria
How to Sell

The Best Payment Gateways in Nigeria for Small Business (Fees, Ease & Fraud Tips)

Nine times out of ten, payment failure issues are not the customer’s card or their bank. It is the payment…

How to write a caption
How to Sell

How to Write Captions That Actually Sell Your Product

Your product photos might be stunning, but without compelling captions, you’re missing out on engagements that can lead to sales.…

product storage solution
How to Sell

The Best Way to Store Products Before Fulfillment

The way you store your products affects everything from order processing time to product quality and customer reviews. Poor storage can lead…

how to sell with automated messages
How to Sell

How to Sell in Your Sleep with Automated Messages

Imagine waking up to notifications of sales that happened while you were sleeping. Sounds like a dream, right? Well, with…

How to build a delivery team
How to Sell

How to Build a Delivery Team for Your Brand

Building a delivery team for your business feels like assembling a puzzle while blindfolded – you know the pieces matter,…

Product Label for Shipping
How to Sell

What Every Product Label Should Include Before Shipping

Picture this: You’ve just landed your first big order, you’re doing a victory dance around your home office, and then…

product pricing strategy
How to Sell

How to Price Products for Profit — Markup, Margin & Psychology

Getting your product pricing strategy right can make or break your business. Prices that are too high makes customers walk…

product description
How to Sell

10 Examples & Templates of Product Descriptions That Convert

Ever wondered how to describe your products in a way that actually makes people click “Add to Cart.” The good…