Product Pricing Calculator

How to Price Your Products Right in Nigeria

Pricing is one of the most common mistakes Nigerian online sellers make. Charge too little and you run at a loss. Charge too much and customers go elsewhere. The right price covers all your costs while leaving you a healthy profit.

Cost-Plus Pricing (Most Common)

Add up every cost involved -- product, delivery, fees, and packaging -- then add your target profit margin percentage. This ensures every sale is profitable regardless of volume.

Pricing for WhatsApp & Instagram Sales

On social media, customers often cannot see competitors directly, giving you more pricing flexibility. Value-based pricing -- where you price based on the perceived value of your product -- tends to outperform cost-plus on these platforms. A well-presented product with great photos can command 30-50% more than the same item listed elsewhere.

Accounting for Nigerian Market Costs

• Paystack fees: 1.5% + ₦100 (capped at ₦2,000)
• Last-mile delivery: ₦500-₦1,500 depending on state
• Returns allowance: Set aside 1-3% for returns/damaged goods
• Marketing costs: Include your average ad spend per order if you run paid ads

When to Adjust Your Price

Review your pricing quarterly, or immediately after: a supplier price change, a significant shift in delivery costs, or if a product stops selling despite good visibility. The Shopinbos dashboard shows your margin per product automatically so you always know where you stand.

Frequently Asked Questions