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The Inbos  ·  Nigerian ecommerce stories

Inside the shop floor
of Nigerian commerce.

Stories from sellers, trends from the marketplace, and playbooks from the Shopinbos team. Updated weekly.

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Featured story
Featured story

The unspoken rules of WhatsApp sales in Nigeria

Why your reply time matters more than your product photos -- data from 1,200 Nigerian shops and what actually drives conversion on WhatsApp.

O
Olabimpe Salami  ·  Content Lead 12 min read 20 May 2026

Latest stories

How to go from IG DMs to a real shop in 7 days Playbooks

How to go from IG DMs to a real shop in 7 days

The exact steps 400 Shopinbos sellers took to move off Instagram and start owning their customer data.

Olabimpe Salami 9 min read 18 May 2026
Inside Glow Naturals: ₦4M/month from a Lagos bedroom Seller stories

Inside Glow Naturals: ₦4M/month from a Lagos bedroom

How Chioma turned a hobby skincare brand into a full-time business using Peggy and the marketplace.

Joanna Okedara-Kalu 18 min read 15 May 2026
Rex vs hiring a web designer: the honest comparison Product

Rex vs hiring a web designer: the honest comparison

We asked 50 Nigerian sellers who had done both. The results surprised us.

Chinedu Kalu 7 min read 12 May 2026
The hidden cost of COD in Nigeria (and how to reduce it) Money

The hidden cost of COD in Nigeria (and how to reduce it)

Cash on delivery has a ~14% failure rate in Lagos. Here is what the data shows and how to fix it.

Olabimpe Salami 11 min read 10 May 2026
Building a delivery network that actually works in Lagos Logistics

Building a delivery network that actually works in Lagos

What we learned from 18 logistics partners and 80,000 orders about Nigerian last-mile delivery.

Chinedu Kalu 14 min read 8 May 2026
Why Peggy learns your tone in 48 hours Product

Why Peggy learns your tone in 48 hours

The memory system behind Peggy -- how it works, what it stores, and how you control it.

Abel Saka 10 min read 6 May 2026
Your first 100 customers: a step-by-step playbook Playbooks

Your first 100 customers: a step-by-step playbook

The exact acquisition strategies that worked for the top 20 Shopinbos shops in their first month.

Olabimpe Salami 16 min read 3 May 2026
Sourcing locally vs dropshipping: which is right for you? Trends

Sourcing locally vs dropshipping: which is right for you?

A data-driven look at margins, reliability, and brand control across both models.

Joanna Okedara-Kalu 13 min read 1 May 2026