What a brand really is

A brand is not your logo. It is what people say about you when you are not in the room. It comes from a promise you keep every time: the quality, the service, the way you talk and deliver.

Brand no be your logo. Na wetin people dey talk about you when you no dey there. E dey come from promise wey you dey keep every time: quality, service, how you dey talk and deliver.

Do it in 4 steps

1. 1
   Ask five customers“What three words would you use to describe my shop?”
2. 2
   Write your promiseOne thing buyers can always count on: “Original items, delivered in two days.”
3. 3
   Check you keep itLook at your last ten orders. Did each one keep the promise?
4. 4
   Fix the gaps firstA new logo won’t help if deliveries are late. Fix the experience.