Launch a product drop

A drop is a new product or collection released on a set date, often in limited numbers. Done well, it gives people a reason to watch your page and buy quickly.

Drop na new product or collection wey you release for one date, many times in small number. If you do am well, e go give people reason to dey watch your page and buy quick.

Do it in 4 steps

1. 1
   Pick a date and timeGive people at least five days’ notice.
2. 2
   Tease itClose-ups, behind the scenes and a countdown on Status and stories.
3. 3
   Say how manyOnly say “limited” if it really is. Say the number.
4. 4
   Follow upThank buyers, post their photos and tell others when the next drop is.