Academy / Branding and growth / Lesson 5
Lesson 5 of 7 · 4 min
Tell your story so people buy from you
People buy from people. A short, true story about why you started and who you serve makes buyers trust you and choose you over a faceless shop.
People dey buy from people. Short, true story about why you start and who you dey serve go make buyers trust you and choose you over shop wey no get face.
In this lesson you’ll learn
- Why stories sell
- The three parts of a short story
- Where to share it
- Keeping it true
Do it in 4 steps
- 1Why you started“I couldn’t find shoes in my size, so I started importing them.”
- 2Who you serveThe people you help and how.
- 3What you promiseThe one thing you always do for them.
- 4Share it in many placesYour About page, a pinned post, your Status and a short video.
Your task
Write your story in five sentences and post it as a pinned post or a Status with your photo.
Write your story for five sentences and post am as pinned post or Status with your picture.
Before you finish, tick theseTap to tick
Quick check
What makes a business story work?
Short and true beats long and fancy. Buyers want to know who they are buying from.