Branding and growth

For sellers who want to stand out and charge what they are worth. Learn what a brand really is, how to pick a name and web address people remember, keep one look everywhere, find your voice, tell your story, use packaging and launch product drops.

7 lessonsAbout 29 minutesEnglish and PidginFree

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Who it’s for

Sellers who are tired of competing on price and want buyers to remember them.

What you’ll learn

What a brand really is (it is not your logo)
How to pick a name and web address people remember
How to look and sound the same everywhere
How your story and packaging make people talk
How to launch a product drop

Lessons

1What a brand really isA brand is not your logo. It is what people say about you when you are not in the room. It comes from a promise you keep every time: the quality, the…4 min · with a task 2A name and web address people rememberA good business name is easy to say, easy to spell and easy to find. Your own web address, like yourshop.com.ng, makes you look established and keeps…4 min · with a task 3Make your brand look the same everywhereWhen your store, posts, packaging and WhatsApp all look alike, people recognise you before they read your name. You only need one colour, one or two f…4 min · with a task 4Find your brand voiceYour voice is how your shop sounds in captions, replies and voice notes. A clear voice makes you feel like a real person buyers know, not just another…4 min · with a task 5Tell your story so people buy from youPeople buy from people. A short, true story about why you started and who you serve makes buyers trust you and choose you over a faceless shop.4 min · with a task 6Packaging that makes people talkThe moment a buyer opens your parcel is part of your brand. Simple, neat packaging with a small personal touch turns a delivery into something people…4 min · with a task 7Launch a product dropA drop is a new product or collection released on a set date, often in limited numbers. Done well, it gives people a reason to watch your page and buy…5 min · with a task

Do this in Shopinbos Business

Shopinbos Business keeps your logo, colours and fonts in a brand kit, lets you connect your own domain and has a packaging designer for print-ready labels.

Start free with Shopinbos Business →How-to guides in the Help centre