Shopinbos
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Lesson 4 of 7 · 4 min

Find your brand voice

Your voice is how your shop sounds in captions, replies and voice notes. A clear voice makes you feel like a real person buyers know, not just another seller.

In this lesson you’ll learn
  • What brand voice means
  • Choosing three words for your voice
  • English, Pidgin or both
  • Keeping helpers in the same voice

Do it in 4 steps

  1. 1
    Pick three wordsFor example “warm, quick, honest” or “bold, fun, direct”.
  2. 2
    Decide your languageEnglish, Pidgin or a mix. Use what your buyers use.
  3. 3
    Write five example linesA greeting, a price reply, a “sorry”, a thank-you and a caption.
  4. 4
    Share them with anyone who repliesSo your helper sounds like you too.
Your task
Pick your three voice words and write your five example lines. Save them where you and your helper can see them.
Before you finish, tick theseTap to tick
Quick check

A buyer complains about a late delivery. Which reply fits a “warm and honest” voice?