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Lesson 4 of 7 · 5 min

Test your idea before you spend big

The most expensive mistake is buying a lot of stock nobody wants. You can test demand with pre-orders, a small batch or a supplier’s stock before you put your money down.

In this lesson you’ll learn
  • What demand looks like
  • Three cheap ways to test
  • How many sales are “enough”
  • When to stop and try something else

Do it in 4 steps

  1. 1
    Post the product before you buy itUse the supplier’s photo or a sample. Ask who wants it, with the price.
  2. 2
    Take pre-orders or depositsA deposit shows a buyer is serious. Likes and “nice” do not.
  3. 3
    Start with a small batchBuy 5 to 10 pieces, or dropship so you buy nothing upfront.
  4. 4
    Set your test ruleFor example: if 5 people pay in two weeks, buy more. If not, try the next idea.
Your task
Pick one product idea. Post it this week with a price and count how many people ask to buy or pay a deposit.
Before you finish, tick theseTap to tick
Quick check

What is the strongest sign people want your product?