Describe your business in one sentence

If you can’t say what you sell in one sentence, buyers won’t remember it. A clear line helps people understand you fast and tell their friends about you.

If you no fit talk wetin you dey sell for one sentence, buyers no go remember am. One clear line go make people understand you quick and tell their friends about you.

Do it in 4 steps

1. 1
   Say what you sell“Ready-to-wear ankara dresses”, not “fashion”.
2. 2
   Say who it is for“For working women who need office-ready outfits”.
3. 3
   Add what makes you different“Delivered in Lagos within two days” or “sizes up to 22”.
4. 4
   Test it on three peopleRead it out. Ask them to repeat what you sell. If they can’t, make it simpler.