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Field notes

Stories from the
shop floor.

Stories, playbooks, and field notes for African founders building real businesses.

what is an online store
Where to Sell

What Is an Online Store? Everything You Need to Know in 2026

An online store is a website, an app or a digital platform where customers come to find what you sell,…

ecommerce website cost
Where to Sell

How Much Does an Ecommerce Website Cost in 2026 in the Age of AI?

If you have ever Googled “how much does an ecommerce website cost” and walked away more confused than when you…

selling on your website
Where to Sell

How to Sell on Your Own Website (Instead of Amazon or eBay) in 2026

If you have been selling on Amazon, eBay, or similar marketplaces, you already know the feeling of fees eating into…

shopify vs woocommerce for small businesses
Where to Sell

Woocommerce vs Shopify for Small Businesses

Choosing between Woocommerce vs Shopify is like deciding between a turnkey condo and a custom-built home. Your choice depends on…

mobile ecommerce store
Where to Sell

How to Build a Mobile-First Ecommerce Store (And Why It’s Non-Negotiable in 2026)

In 2026, mobile ecommerce store accounts for nearly 60% of all global online retail sales and in markets like Nigeria, where smartphone…

print on demand store setup
Where to Sell

Print on Demand Store Setup: A Practical Guide for 2026

The print on demand industry hit $9.34 billion in 2024 and is heading toward $54.73 billion by 2032. That’s big growth and…

Platforms to build an online store
Where to Sell

Best Platforms to Build an Online Store for First-Time Sellers in 2026

Launching your first online store doesn’t have to be overwhelming. Analyze 6 popular 2026 platforms, discover their strengths and limits,…

how to create an online store
Where to Sell

How to Create an Online Store: From Product Selection to First Sale

Global ecommerce sales are forecast to reach $6.4 trillion in 2026 and to grow to $7.89 trillion by 2028. That growth isn’t…

building an online store on a budget
Where to Sell

Building an Online Store on a Budget: What You Really Need to Start

So, you have a product idea, maybe it has been living rent-free in your head for months. You know there…

how to build online store
Where to Sell

Build Your Online Store: Choosing the Right Platform for Your Products

If you’ve decided to build online store for your products, first of all, well done. You’re not just “trying something.”…