Someone will always sell cheaper. If you only compete on price, you work harder for less. You can charge a fair price when buyers can see why you are worth it.
Person go always dey wey dey sell cheaper. If na only price you dey take compete, you go work hard for small money. You fit charge correct price when buyers fit see why you worth am.
In this lesson you’ll learn
How to check market prices
Why the cheapest seller often struggles
What buyers pay more for
When a lower price makes sense
Do it in 4 steps
1
Check five other sellersNote their price, delivery fee and what they include.
2
Find your edgeFaster delivery, better photos, original items, a warranty, pay on delivery, kind service.
3
Show the edge clearlyPut it in your listing and your posts, not only in your head.
4
Use bundles, not cuts“Buy 2, save ₦1,500” keeps your price strong and raises order size.
Your task
Compare your best seller with five other sellers. Write down one reason a buyer should pay your price, and add it to your listing.
Compare your best seller with five other sellers. Write one reason why buyer go pay your price, and add am to your listing.
Before you finish, tick theseTap to tick
Quick check
Another seller drops their price below your cost. What is the smartest move?
Selling below cost is a race to zero. Compete on value you can afford.