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Lesson 6 of 7 · 4 min

Delivery promises you can keep

A late parcel hurts more when you promised “today”. Promise what you can really do, update buyers before they ask, and deliveries stop being a source of complaints.

In this lesson you’ll learn
  • Why under-promising wins
  • Cut-off times
  • Updating buyers
  • What to do when a delivery fails

Do it in 4 steps

  1. 1
    Set a daily cut-offFor example: orders confirmed by 12 noon go out the same day.
  2. 2
    Give a window, not a minute“Between 2pm and 6pm” is easier to keep than “2pm”.
  3. 3
    Update before they askSend a message when it leaves and when it is close.
  4. 4
    Own the delayIf it will be late, say so early, say why and give a new time.
Your task
Write your cut-off time and delivery windows, and send a “your order is on the way” message on every order this week.
Before you finish, tick theseTap to tick
Quick check

Which promise is easiest to keep?