A late parcel hurts more when you promised “today”. Promise what you can really do, update buyers before they ask, and deliveries stop being a source of complaints.
Parcel wey late go pain buyer more when you promise “today”. Promise wetin you fit really do, update buyers before dem ask, and delivery no go dey bring complaint again.
In this lesson you’ll learn
Why under-promising wins
Cut-off times
Updating buyers
What to do when a delivery fails
Do it in 4 steps
1
Set a daily cut-offFor example: orders confirmed by 12 noon go out the same day.
2
Give a window, not a minute“Between 2pm and 6pm” is easier to keep than “2pm”.
3
Update before they askSend a message when it leaves and when it is close.
4
Own the delayIf it will be late, say so early, say why and give a new time.
Your task
Write your cut-off time and delivery windows, and send a “your order is on the way” message on every order this week.
Write your cut-off time and delivery windows, and send “your order dey come” message for every order this week.
Before you finish, tick theseTap to tick
Quick check
Which promise is easiest to keep?
A clear window is honest and realistic. Vague or tight promises cause complaints.