Calculate profitable wholesale and bulk pricing tiers. Set prices that work for both you and your wholesale customers.
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Enter your costs and margins to generate tiered pricing
| Quantity | Price/Unit | Discount | Your Profit | Margin % |
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Learn how to set profitable wholesale prices
Typical wholesale prices are 50% of retail (keystone pricing). Premium products might be 60-70% of retail. Maintain at least 20-25% margin after costs.
Offer better pricing for larger orders. Common tiers: 1-10 units (40% off), 11-50 units (50% off), 51+ units (55% off). Incentivizes bulk purchases.
Set MOQs to ensure profitability. Small orders have higher handling costs. Common MOQs: 6-12 units for small items, 2-5 units for expensive items.
Net 30 or Net 60 is standard for wholesale. First-time customers often pay upfront. Established customers get payment terms to build relationships.
Common questions about wholesale pricing
Standard wholesale pricing is 40-50% off retail (50-60% of retail price). Premium brands might offer 30-40% off. The key is maintaining at least 20-25% profit margin after all costs.
Wholesale Price = (Product Cost / (1 - Desired Margin)). For example: $20 cost ÷ (1 - 0.25) = $26.67 wholesale price (25% margin). Then check this is 40-50% off your retail price.
Common structure: 1-10 units (40% off retail), 11-50 units (50% off), 51-100 units (55% off), 101+ units (60% off). Larger orders get better pricing to incentivize bulk.
Yes, for profitability. Small orders have high handling costs. Common MOQs: $200-500 minimum order value, or 6-12 units per SKU. This ensures orders are worth your time.
New customers: Payment upfront or COD. Established customers: Net 30 or Net 60 (payment due 30-60 days after invoice). Verify creditworthiness before extending terms.
Common policy: No returns on opened/used products. Defective items replaced within 30 days. Some offer store credit only. Be clear about policies upfront to avoid disputes.
Usually no. Require wholesale account signup to see pricing. This maintains retail channel pricing integrity and lets you qualify serious buyers vs. tire-kickers.
Yes! Our calculator supports 9 major currencies including USD, EUR, GBP, CAD, AUD, NGN, ZAR, KES, and GHS. Your currency preference saves automatically.
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