Calculate your conversion rate and see the revenue impact of improvements. Know exactly how small changes affect your bottom line.
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Learn how to calculate and improve your store's conversion performance
The percentage of visitors who complete a desired action (purchase). Calculated as (Orders / Visitors) × 100. A 2.5% conversion means 25 sales per 1000 visitors.
Small improvements have massive impact. Increasing from 2% to 3% conversion means 50% more revenue with the same traffic. Much cheaper than buying more ads.
Average e-commerce conversion is 1.5-3%. Premium brands hit 4-6%. Below 1%? Your store needs optimization. Above 5%? You're doing great!
Optimize product pages, improve load speed, add social proof, simplify checkout, use high-quality images, offer free shipping, and test everything.
Common questions about conversion rate optimization
Average e-commerce conversion rates range from 1.5-3%. Good stores hit 3-5%, excellent stores reach 5%+. Conversion rates vary by industry: fashion (1-2%), health/beauty (2-4%), electronics (1-2%), jewelry (3-5%).
Divide total orders by total visitors, then multiply by 100. For example: 30 orders ÷ 1000 visitors × 100 = 3% conversion rate. Track this monthly to measure improvements.
Key factors: site speed (1 second delay = 7% fewer conversions), product images quality, pricing strategy, trust signals (reviews, badges), checkout simplicity, mobile experience, and traffic quality.
Top strategies: optimize product page copy, add high-quality photos/videos, display customer reviews prominently, simplify checkout (fewer steps), offer free shipping threshold, improve site speed, add live chat support.
Yes! Different sources convert differently. Email (3-5%), organic search (2-4%), paid ads (1-3%), social media (1-2%). This helps optimize marketing spend and messaging per channel.
Massive. If you have 10,000 monthly visitors, $75 AOV, and 2% conversion: 1% improvement = 100 more orders = $7,500 extra monthly revenue = $90,000 annually. Small changes = big impact.
Minimum 2 weeks for statistical significance. Run A/B tests for 2-4 weeks or until you have 100+ conversions per variant. Don't make decisions on small sample sizes.
Yes! Our calculator supports 9 major currencies including USD, EUR, GBP, CAD, AUD, NGN, ZAR, KES, and GHS. Your currency preference is saved automatically.
Knowing your conversion rate is step one. We build stores designed for maximum conversions from day one.
