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2026 Expert Comparison

Shopify vs Wix: E-Commerce Powerhouse vs All-in-One Builder

Based on 500+ stores built. Shopify is purpose-built for selling online while Wix offers website building with e-commerce features. The right choice depends on how serious you are about e-commerce.

VS

Platform Dashboards Compared

See what you are working with every day. Dashboard design impacts your productivity and decision-making speed.

Shopify

Shopify Dashboard

Commerce-focused analytics and reports
Advanced inventory and order management
Customer profiles and segmentation
Built-in marketing and SEO tools
Wix

Wix Dashboard

Intuitive drag-and-drop page builder
800+ beautiful design templates
Integrated booking and scheduling
Basic e-commerce store features

Detailed Feature Comparison

Compare every important feature side-by-side to make an informed decision.

FeatureShopifyWix
Starting Price$39/month$27/month
Transaction Fees2.9% + $0.30None on Business plans
E-Commerce FocusPrimary purpose - built for sellingSecondary - website builder first
Design FlexibilityTheme-based customizationFull drag-and-drop freedom
App Ecosystem8000+ e-commerce apps500+ apps (mixed purposes)
Payment Gateways100+ options worldwideLimited (PayPal, Stripe, Square)
Inventory ManagementMulti-location, advanced trackingBasic inventory features
Abandoned CartBuilt-in on all plansAvailable on higher plans only
POS SystemNative Shopify POSThird-party integrations only
ScalabilityEnterprise-readyLimited for high-volume

Who Should Choose What?

The right platform depends on whether e-commerce is your primary goal or an add-on feature.

S Choose Shopify If:

E-commerce is your primary business focus
You plan to scale to high sales volume
You need advanced inventory management
You want thousands of e-commerce apps
You need in-person selling with POS

W Choose Wix If:

You want a website with some products
Design flexibility is your top priority
You have a small product catalog
You prefer lower starting costs
You need booking or scheduling features

Switching Platforms?

From Wix to Shopify: Easier migration
From Shopify to Wix: More complex
Plan for SEO redirects (301s)
Product data transfers easily
Design must be rebuilt

Why Choose Shopinbos Instead of DIY?

We have built 500+ stores on both platforms. Here is what makes us different:

Platform-agnostic advice - We recommend what is best for YOU, not what we prefer
Structure-first approach - We fix your product organization before design
Performance optimization - Stores load fast and convert better
Ongoing support - We do not just build and disappear
Professional Build
From $199
Complete store setup on your chosen platform
Store structure and product setup
Payment and shipping configuration
Mobile-optimized design
Basic SEO setup
30 days of support
100% Money-Back Guarantee
Custom pricing for larger stores

Frequently Asked Questions

Get answers to common questions about Shopify, Wix, and working with Shopinbos.

Can I switch from Wix to Shopify later?

Yes, but migration requires manually moving your products, pages, and rebuilding your design. Customer data and order history are difficult to transfer. This process typically takes 1-2 weeks and may require professional help.

Which platform is easier to use?

Wix is generally considered easier for beginners due to its intuitive drag-and-drop interface. Shopify has a slight learning curve but is still user-friendly and becomes easier once you understand its commerce-focused structure.

Can I sell digital products on both?

Yes, both support digital product sales. Shopify has a dedicated Digital Downloads app and supports larger file sizes. Wix also handles digital products but with more limitations.

Which platform is better for SEO?

Both platforms offer solid SEO fundamentals. Shopify has more SEO-focused apps and better structured data for products. Wix has improved significantly and offers built-in SEO tools.

Which platform loads faster?

Both platforms have improved performance significantly. Shopify themes are generally well-optimized for e-commerce. Wix speeds depend heavily on how many elements you add to pages.

Can I connect my own domain?

Yes, both platforms support custom domain names. You can purchase through them or connect an existing domain. Both include free SSL certificates for secure checkout.

What payment options are available?

Shopify supports 100+ payment gateways worldwide. Wix is limited to PayPal, Stripe, and Square. If you need specific payment methods for your region, Shopify offers far more flexibility.

Can I sell internationally?

Shopify has robust multi-currency and multi-language support. Wix supports multiple currencies but with less sophisticated features. For serious international selling, Shopify is stronger.

What is the total monthly cost?

Wix e-commerce starts at $27/month with no transaction fees. Shopify starts at $39/month with 2.9% + $0.30 transaction fees. Consider that Shopify stores often need paid apps adding $50-150/month.

Are there annual plan discounts?

Yes, both platforms offer annual billing discounts. Wix offers up to 33% off for annual payment. Shopify offers 10-25% depending on promotions.

Do I need to pay for a theme?

Wix includes all templates free. Shopify has free themes but premium themes cost $150-350 one-time. Shopinbos Professional includes premium theme customization.

What does Shopinbos setup include?

Our setup includes platform selection consultation, complete store design, product catalog creation, payment gateway configuration, shipping setup, and training. The one-time fee covers everything needed to launch.

Why should I hire Shopinbos instead of building myself?

DIY store building takes 40-80 hours of learning and setup. Most self-built stores have 1-2% conversion rates. Shopinbos delivers a professionally optimized store with higher conversion rates. Plus, we offer a 100% money-back guarantee.

What is your refund policy?

We offer a 100% money-back guarantee. If you are not satisfied with our work, we will refund your payment in full. We are confident in the quality of our stores.

What if I need changes after launch?

All packages include 30 days of post-launch support and revisions. After that, we offer affordable maintenance packages or hourly support.

Can Shopinbos help me decide between platforms?

Absolutely. Our free consultation analyzes your product type, target market, technical needs, and budget. We have built 500+ stores and provide objective recommendations.

Do you offer ongoing store management?

Yes, we offer monthly management packages including product updates, design changes, marketing setup, and performance optimization.

Stop Analyzing, Start Building

We have helped 500+ businesses choose and build the right store. Get expert guidance and professional implementation.

Platform-agnostic advice
500+ stores built
30-day support included
100% money-back guarantee