Find the perfect price that covers all costs and delivers your target profit margin. Set prices with confidence.
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Enter costs and target margin to find your perfect price point
Competitive Range:
A systematic approach to profitable pricing strategy
Add all costs (product, shipping, fees) and apply your target margin. Simple and ensures profitability if costs are accurate.
Price based on perceived value to customer, not just costs. Premium brands can charge 2-3x more with strong positioning.
Research competitor prices and position slightly above or below. Match quality level with price point for best results.
$19.99 converts better than $20. Use charm pricing ($X.97, $X.99) for budget items, round numbers for premium products.
Common questions about e-commerce pricing strategy
Aim for 20-40% net profit margins. Fashion and accessories can achieve 40-60%, electronics typically 10-20%. Higher margins allow for promotions and paid advertising while staying profitable.
Two strategies work: (1) Build shipping into price and offer "free shipping" - customers love this. (2) Show shipping separately. Free shipping typically converts 20-30% better despite higher product price.
Always calculate fees as a percentage of selling price, not added costs. If platform charges 5% and payment processing is 3%, your total fee burden is 8% of revenue. Our calculator handles this automatically.
Options: (1) Negotiate better supplier pricing. (2) Find cheaper shipping. (3) Lower target margin temporarily. (4) Add value to justify price. (5) Consider if product is viable at competitive prices.
Review quarterly minimum. Recalculate when: supplier costs change, platform fees increase, shipping rates adjust, or competitors make major moves. Set calendar reminders for regular reviews.
Yes, it works. $99 feels significantly cheaper than $100. Other tricks: $19.97 seems discounted, round numbers ($50) suggest quality. Test different price points to optimize conversion.
Research competitors but don't just match prices. If cheaper, emphasize value. If premium, highlight quality. You can charge 10-30% more with better branding and positioning.
Yes! Our calculator supports 9 major currencies including USD, EUR, GBP, CAD, AUD, NGN, ZAR, KES, and GHS. Your selected currency applies to all calculations.
Calculators show the math, but building a conversion-focused store requires professional design and optimization.
