Where to Sell

Choose the perfect platform for your budget, skills, and goals.

The Platform Confusion

Choosing the wrong platform wastes time and money. Here's what makes the decision so hard.

Too Many Options

Shopify, WooCommerce, Wix, Jumia, Etsy, Amazon, eBay, Instagram Shopping. Each one claims to be the best. You spend weeks comparing and still feel confused.

Hidden Costs

The platform looks affordable until you add transaction fees, payment gateway fees, app subscriptions, and premium themes. Suddenly your budget is blown.

Wrong Fit

You choose Shopify because everyone recommends it, then realize you can't afford the monthly fees. Or you pick a free option and hit limitations when you try to scale.

Compare Every Platform

We break down 15+ platforms with real pricing, setup difficulty, and honest pros and cons. No affiliate bias, just facts.

View Full Comparison

Shopify

All-in-one E-commerce Platform

From $29/mo • Easy Setup

WooCommerce

WordPress E-commerce Plugin

Hosting Only • Medium Difficulty

Jumia

African Marketplace

Commission-based • Easy Setup

Popular Platform Comparison

Quick overview of the most popular e-commerce platforms and their key features.

Platform	Best For	Starting Cost	Difficulty
Shopify	Serious sellers with budget	From $29/month	Easy
WooCommerce	WordPress users, full control	Hosting only ($5-20/mo)	Medium
Wix	Beginners, simple stores	From $27/month	Very Easy
Jumia	African sellers	Commission-based	Easy
Instagram Shopping	Social sellers, small catalogs	Free	Easy
Etsy	Handmade, vintage, crafts	$0.20 per listing	Very Easy

Choose Based on Your Situation

Not sure which platform is right for you? Here are our recommendations based on common scenarios.

If You're Just Testing

Start with Instagram Shopping or a marketplace like Jumia. Low commitment, no upfront costs, test demand before investing.

Recommended: Instagram, Jumia, Etsy

If You're Serious & Have Budget

Go with Shopify. It's worth the investment if you're committed. Professional, scalable, and trusted by millions of sellers.

Recommended: Shopify

If You Want Full Control

Use WooCommerce. Requires some technical knowledge but gives you complete ownership and flexibility.

Recommended: WooCommerce

If You're in Africa

Start with local marketplaces like Jumia or Konga. They handle logistics, payments, and customer trust for you.

Recommended: Jumia, Konga

Frequently Asked Questions

Can I sell on multiple platforms at once?

Yes! Many sellers use marketplaces for visibility and their own store for branding. Just manage inventory carefully to avoid overselling.

What about payment gateways?

Most platforms integrate with Stripe, PayPal, or local options like Paystack and Flutterwave. We show which gateways work with each platform.

Do I need a website to start selling?

No. You can start on Instagram, WhatsApp, or marketplaces. A website becomes important as you scale and want to build your own brand.

Can I switch platforms later?

Yes, but it's a hassle. Choose carefully upfront to avoid migrating products, customers, and data later.

Ready to Choose Your Platform?

Compare all options side-by-side and find the perfect fit for your business goals and budget.

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